Editorial: Our New Crowdfunding Series

For those of you that don’t know, I have a day job in addition to running ATK Magazine. I work for a non-profit as the Foundation Manager as I’m a professional fundraiser as well as being a writer and editor. So when I saw two of my favourite Korean musicians were crowdfunding it got me thinking, after I supported them both of course, what a great idea it was. Because I knew that if I wanted to support them, others would too.

The second thing I started thinking was “What could I do to help?” Other than contribute to their campaigns, how could I – and how could ATK Magazine – help get the word out about their crowdfunding initiatives? I could write about them of course. It’s what I do.

And so a new series of mini articles was born.

I love music and film… and I know that many of you do as well. In fact, many of you like some of the musicians, groups and filmmakers we write about. And so if I want to support them, you might too. Besides, a little extra marketing never hurts.

As a fundraiser, I also know how hard it can be to raise money for a project. One of the biggest issues is often the lack of awareness of the project – fans often don’t know that an artist or filmmaker they like is trying to raise money to fund a new project. We might be guilty of thinking that albums and films just magically happen – well, some of them are so good they seem like magic – but there is a lot of work to raise the funds for the projects, especially if there isn’t a major company behind them.

So ATK Magazine, or rather I, decided to introduce a new series of articles highlighting Korean musicians and filmmakers, including Korean-Canadian and Korean-American ones of course, who are crowdfunding.

What’s the purpose?

We want to help. Basically, that is the sole reason behind these articles. We’re passionate about Korean music and film. It’s one of the reasons we always post information on Korean events in Toronto. We want you to know what’s happening.

I applied the same reasoning to the crowdfunding campaigns. We want you, our lovely readers, to know about the crowdfunding campaigns by Korean musicians and filmmakers because you might want to support them. But it would be hard to do if you don’t know about them. So we’ll write mini articles about each and every crowdfunding campaign we hear about. 

Who will we write about?

Anyone! We’ll write about any Korean, Korean-Canadian and Korean-American musicians or filmmakers who are crowdfunding an album or film. If we find out about it in time, we’ll write about it. But we have to know about which is why we need your help.

How can you help?

Our first two articles are up – we wrote about Big Phony (who’s campaign finished yesterday) and Love X Stereo’s (still going) campaigns – but if you know a Korean musician or filmmaker who are crowdfunding their next project, give us a shout and we’ll write about it! I’m constantly searching social media and have a ton of Google alerts and contacts that send me info but I definitely don’t know everything so if you hear about a musician, group or filmmaker or any project that has a Korean connection – give us a shout. You can reach me by email: cindy(at)ATKmagazine(dot)com.

Hopefully, we can help the Korean musicians and filmmakers get the word out about their projects.

Remember though, we need you to help us so give me a shout if you hear something!

Cindy Zimmer

Live life to the fullest everyday - this is a the philosophy I try to live by and it's taken me on many adventures. I write about Korean culture from a non-Korean perspective as the editor/founder of ATK Magazine and I'm the Chair of the Board of Directors of the Toronto Korean Film Festival (TKFF). Previously, I ran a Korean-English language exchange group (in Toronto) for 3 years to stay connected to my three years living in Korea as an English teacher. I love music, film, food and sports and write about 3 of the 4.

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